Digital & Affiliate Marketing – Professional Program

Duration: 6 Months | Daily: 2 Hours | Sunday: Off

Module 1: Introduction to Digital Marketing

Objective: Understand the fundamentals, scope, and career potential of digital marketing.
Topics Covered:

• What is Digital Marketing and how it works
• Difference between traditional and digital marketing
• Understanding the online business ecosystem
• Overview of digital platforms: Google, Facebook, Instagram, YouTube, LinkedIn
• Creating your first marketing strategy
  Outcome: Students will clearly understand the digital marketing landscape and its income opportunities.

Module 2: WordPress Website Development for Marketers

Objective: Learn to create and manage a marketing-friendly website without coding.
Topics Covered:

• Domain, hosting, and WordPress setup
• Installing themes and essential plugins
• Creating landing pages and product pages
• SEO structure for content marketing
• Integrating contact forms, analytics, and social media
  Outcome: Students can launch their own business or affiliate website from scratch.

Module 3: Search Engine Optimization (SEO)

Objective: Learn to rank websites and generate free traffic from Google.
Topics Covered:

• Keyword research and competitor analysis
• On-page SEO optimization
• Technical SEO (sitemaps, robots.txt, indexing)
• Off-page SEO and backlink building
• Google Search Console and Analytics tracking
  Outcome: Students will be able to optimize any website for higher visibility and traffic.

Module 4: Social Media Marketing (SMM)

Objective: Build strong brand presence and engagement across social platforms.
Topics Covered:

• Understanding Facebook, Instagram, LinkedIn, and TikTok marketing
• Creating content calendars and posting strategies
• Designing ads using Canva and Meta Business Suite
• Community building and engagement tactics
• Analyzing post performance with insights and metrics
  Outcome: Students can manage professional social media campaigns for businesses or clients.

Module 5: Google Ads & Pay-Per-Click (PPC) Campaigns

Objective: Learn paid advertising and conversion-focused marketing.
Topics Covered:

• Introduction to Google Ads (Search, Display, YouTube)
• Keyword planning and audience targeting
• Ad creation, bidding, and budget setup
• Performance analysis and optimization
• Remarketing and conversion tracking
  Outcome: Students can create and manage profitable paid campaigns on Google Ads.

Module 6: Content Marketing & Copywriting

Objective: Learn how to attract and retain customers through effective content.
Topics Covered:

• Content types: blogs, videos, infographics, and reels
• Storytelling and audience targeting
• SEO-based content writing
• Email newsletters and content funnels
• AI tools for faster content creation
  Outcome: Students can create engaging content that boosts visibility and conversions.

Module 7: Email Marketing & CRM Automation

Objective: Learn professional email marketing and lead nurturing systems.
Topics Covered:

• Building and segmenting email lists
• Creating automated email campaigns
• Using Mailchimp, SendinBlue, or HubSpot tools
• Writing effective email sequences
• Tracking open rates and conversions
  Outcome: Students can manage email automation and lead nurturing workflows.

Module 8: Affiliate Marketing Mastery

Objective: Learn to earn online income by promoting others’ products.
Topics Covered:

• Understanding affiliate systems and networks
• Top affiliate platforms (Amazon, ClickBank, Digistore24, CJ)
• Choosing profitable niches and products
• Affiliate website and blog creation
• Tracking conversions and optimizing commissions
  Outcome: Students will be able to start and manage profitable affiliate businesses.

Module 9: Influencer & Video Marketing

Objective: Use short and long-form video content to increase reach and trust.
Topics Covered:

• YouTube channel setup and monetization
• Instagram Reels and TikTok content strategies
• Influencer collaboration and brand deals
• Creating video ads using Canva and CapCut
• Performance tracking and insights
  Outcome: Students can use video marketing to grow audiences and income streams.

Module 10: Analytics, Strategy & Career Building

Objective: Learn to analyze, report, and scale digital marketing performance.
Topics Covered:

• Using Google Analytics and Facebook Insights
• Performance reporting and ROI measurement
• Digital marketing portfolio creation
• Freelancing and remote job strategies
• Building your personal brand as a marketer
  Outcome: Students can measure performance, land clients, and grow their own marketing careers.

Final Outcome

By completing this program, students will be able to:

• Plan and execute full digital marketing campaigns
• Build, optimize, and monetize websites and affiliate businesses
• Use paid and organic marketing tools professionally
• Analyze data and improve campaign results
• Start freelancing or launch their own online brand confidently