E-Commerce Development, Product Hunting, PayPal Integration & Digital Marketing
Duration: 3 Months | Daily: 2 Hours | Sunday: Off
Module 1: Introduction to E-Commerce
Objective: Understand the fundamentals of online business and the global e-commerce landscape.
Topics:
• What is E-Commerce and how it works
• Types of E-Commerce (B2B, B2C, C2C, C2B)
• Advantages and challenges of online businesses
• Common online business models
• Overview of top platforms (Amazon, eBay, Shopify, WooCommerce)
Outcome: Students understand how digital commerce operates and where opportunities lie.
Module 2: Fundamentals of E-Commerce Websites
Objective: Learn the structure and requirements of a professional e-commerce website.
Topics:
• Essential components of an e-commerce site
• Domain registration and web hosting basics
• Platform selection (WordPress + WooCommerce, Shopify, Magento, Custom PHP)
• CMS vs. custom development
Outcome: Students can plan and select the right platform for an online store.
Module 3: Product Hunting & Market Research (with SEMrush)
Objective: Identify profitable products and analyze market trends using SEMrush.
Topics:
• Importance of product research in e-commerce success
• SEMrush dashboard and key tools overview
• Keyword research for product ideas
• Competitor analysis using SEMrush
• Market demand analysis and niche selection
• Validating product ideas using Google Trends and social media
• Case study: Finding a winning product step-by-step
Outcome: Students can confidently identify high-demand, low-competition products.
Module 4: E-Commerce Website Development Setup
Objective: Build a functional online store using WordPress and WooCommerce (or alternative).
Topics:
• Installing WordPress and WooCommerce
• Creating product categories, attributes, and pages
• Adding product details, pricing, and images
• Configuring cart and checkout options
• Managing inventory and product stock
Outcome: Students can set up and manage a complete e-commerce store.
Module 5: UI/UX Design for E-Commerce
Objective: Design a professional, user-friendly online shopping experience.
Topics:
• Principles of good e-commerce design
• Responsive layouts and mobile optimization
• Menus, navigation, and product filters
• Conversion-focused design strategies
• Enhancing customer trust through visuals and layout
Outcome: Students can create appealing, conversion-oriented store interfaces.
Module 6: Payment Gateways Overview
Objective: Understand how online payments work and how to integrate them securely.
Topics:
• What is a payment gateway and processor
• Common gateways (PayPal, Stripe, 2Checkout, etc.)
• Security essentials (SSL, HTTPS, PCI compliance)
• Choosing the right gateway for your business model
Outcome: Students understand payment flow and setup requirements.
Module 7: Introduction to PayPal
Objective: Learn how PayPal operates and supports online transactions.
Topics:
• What is PayPal and how it processes payments
• Creating a PayPal Business Account
• Using the PayPal Sandbox for testing
• Understanding fees, policies, and compliance
Outcome: Students can create and configure PayPal accounts for business use.
Module 8: PayPal Integration in E-Commerce Websites
Objective: Connect PayPal to your online store using both standard and advanced methods.
Topics:
• Adding PayPal to WooCommerce, Shopify, or custom sites
• Using PayPal REST API and SDKs
• Integrating PayPal Standard and PayPal Checkout
• Testing payments with PayPal Sandbox
Outcome: Students can successfully integrate and test PayPal payment systems.
Module 9: Advanced PayPal Features
Objective: Explore PayPal’s advanced tools for managing complex transactions.
Topics:
• Recurring payments and subscription models
• PayPal Express Checkout setup
• Refund and dispute handling
• Multi-currency transactions
• Troubleshooting integration errors
Outcome: Students can manage advanced payment operations efficiently.
Module 10: Security & Legal Compliance
Objective: Ensure safe transactions and compliance with online business laws.
Topics:
• Securing transactions with SSL certificates
• Data protection and GDPR basics
• PCI DSS compliance
• Fraud prevention and detection techniques
Outcome: Students can maintain trust and compliance in e-commerce operations.
Module 11: Order Management & Customer Service
Objective: Manage post-purchase processes and maintain customer satisfaction.
Topics:
• Order confirmation and email notifications
• Shipping integration and real-time tracking
• Handling cancellations, returns, and refunds
• Effective communication and support practices
Outcome: Students can handle complete order and customer management cycles.
Module 12: Digital Marketing for E-Commerce
Objective: Promote e-commerce stores using paid and organic digital marketing.
Part A – Google Ads with Merchant Center
• Introduction to Google Merchant Center
• Setting up and verifying Merchant accounts
• Creating product feeds and linking to Google Ads
• Running and optimizing Shopping Ads
• Tracking conversions with Analytics and Tag Manager
Part B – Facebook & Instagram Ads
• Introduction to Facebook Business Manager
• Setting up Facebook Pixel for tracking
• Creating targeted and lookalike audiences
• Ad types: Carousel, Collection, Video
• Running retargeting and abandoned cart campaigns
• Measuring and optimizing campaign performance
Outcome: Students can create and manage digital ad campaigns that drive sales.
Module 13: Analytics & Conversion Optimization
Objective: Analyze performance and improve store efficiency.
Topics:
• Using Google Analytics for sales tracking
• Conversion rate optimization (CRO)
• A/B testing for product and checkout pages
• Identifying and fixing drop-offs in the purchase funnel
Outcome: Students can analyze, interpret, and optimize e-commerce performance.
Final Project: Real-World E-Commerce Implementation
Objective: Apply all learned concepts in a complete practical project.
Tasks:
• Find a profitable product using SEMrush
• Build a fully functional online store
• Add and optimize at least 5 products
• Integrate PayPal payment gateway
• Test transactions using PayPal Sandbox
• Run a sample Google Shopping Ad campaign
• Create and manage a Facebook/Instagram Ad campaign
• Deploy the store on live hosting
Outcome: Students complete a live e-commerce project ready for launch or client work.